Consultancy Services – retainer or ad hoc?
I’ve heard consultants discuss this quite often – is it best to insist on a retainer, or to offer ad hoc and project work? Much depends on the offering and as much as we all love a good retainer, I …..
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Networking with the Nice Lions
I’ve been thinking about business networking a lot lately – the various groups, different ways of networking, the prices, locations and most importantly the results. I think when some people new to networking hear the word they feel daunted, picturing …..
Features and Benefits – what do our Customers REALLY buy?
From time to time people speak to me about their product or service in a language I find difficult to understand. The language is jargon and it puts me off buying not because I don’t want to buy, but because …..
