This Little Piggy’s Story
I’m Karen Stewart and I founded my marketing company This Little Piggy based in Aberdeen and Aberdeenshire after 16 years as a business adviser where I gained experience and advised others on starting, promoting and growing their businesses. Nothing prepares you for doing it yourself though and I’m glad to now combine the academia with the real practical experience of running my own business and deliver this to my clients – the theory is great, it helps you deal with the real deal, but it is no substitute (no way Jose).
Over the years I gained a Certificate in Enterprise Skills, Postgraduate Diploma in Management Studies, and Premier Adviser Diploma in Business Advice and Counselling, and most recently the Certified Digital Marketing Professional with the Digital Marketing Institute and an 88% pass rate. Continued learning is important to me and I always have an audible on my quest for ongoing wisdom – there are some really clever people our there sharing what they know with us – I like to make the most of that.
My “thing” is marketing to help businesses grow and succeed, my first email marketing list consisted of a vast collection of emails to whom I used to send scanned posters and info that might be of use – and it was – people starting asking me to send things to “my list”, this was back in the 90s before email marketing properly existed or networking was really a thing, I did it to help folk though becauseI’ve always liked doing that.
Connecting people to do business is what gets me out of my bed in the morning – it’s a real buzz.
I’m a big fan of motivational people like Mike Dooley, and I recently attended a 12-week online coaching programme with Dr Frank Dick the Olympic coach, my next programme is with the unstoppable Amy Purdy.
I love animals and standing up for their rights, music and live gigs (will I ever get to the front at The Killers again?), our planet because it’s a cool place to be, and I pay it forward whenever possible, oh and I love Ricky Gervais too.
This Little Piggy’s on a Mission
Our mission is to help you put a twist in your marketing tale – marketing being about standing out from the crowd you don’t do that by blending in. Check out our services to see how we can help you raise awareness, stay visible, attract more customers and grow your business.
Marketing is essential, you might have the best business in the world but if no one knows about you you won’t have any customers. Marketing is consistent, ongoing, non-stop, relentless even – eat, sleep, ENGAGE, repeat – just as well it’s fun!
Your marketing needs to have a tangible return on investment (ROI) and we help you set targets towards that, thankfully in digital times marketing activities can be monitored for hits, views, impressions, engagements and all that jazz which we want to keep optimizing as we go, we must never rest on our laurels – you already know that if you have a business and marketing is no exception.
This Little Piggy assures you of integrity, open communication, transparency, reliability, and a positive attitude. We also like to have fun whenever we can amongst the challenges of business – business doesn’t have to be serious, not ALL the time anyway.
You might have to step out of your comfort zone to make the success that’s rightfully yours – we can help you with that because we do it on a regular basis ourselves – nothing great happens within the comfort zone and remember “if you’re not living on the edge, you’re taking up too much room!”
How much does a Marketing Company cost?
Our rates are flexible to suit your business. You can hire us on retainer, or ad hoc by the day, half-day, or even hourly when feasible; or on a project basis for specific jobs. You and your business have your own unique requirements so our support is tailored to suit those needs, and flexible enough to change along the way, get in touch to discuss what would suit you best. We give beneficial rates to charities and non-profit organisations as part of our ongoing pay it forward initiatives.